:root {
  --bordeaux: #6B1E2E;
  --bordeaux-light: #8B2E42;
  --bordeaux-pale: #F5E8EB;
  --rose: #C47A88;
  --navy: #1B2A4A;
  --navy-light: #2C3E6B;
  --cream: #FAF8F5;
  --sand: #F0EAE0;
  --sand-dark: #E0D4C4;
  --text-dark: #1A1008;
  --text-mid: #4A3828;
  --text-soft: #7A6858;
  --card: #FFFFFF;
  /* Chart palette, validated (lightness, chroma, colorblind separation, contrast on white) */
  --c1: #9B3349;
  --c1-hover: #B4475E;
  --c2: #4A6BB0;
  --c3: #C08A2E;
  --c-other: #C9BFB3;
  --grid: #EEE7DD;
  --axis: #D6CABA;
  --serif: 'Playfair Display', Georgia, serif;
  --sans: 'DM Sans', system-ui, -apple-system, sans-serif;
  --ease: cubic-bezier(.2, .7, .2, 1);
  --gutter: 64px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; -webkit-text-size-adjust: 100%; }
body { font-family: var(--sans); background: var(--cream); color: var(--text-mid); line-height: 1.5; overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
[hidden] { display: none !important; }
:focus-visible { outline: 2px solid var(--c2); outline-offset: 3px; border-radius: 6px; }
.page { max-width: 1120px; margin: 0 auto; background: var(--cream); overflow-x: clip; }

/* ---------- Type ---------- */
.eyebrow { font-size: 11px; letter-spacing: .22em; text-transform: uppercase; color: var(--bordeaux); font-weight: 500; margin-bottom: 14px; }
h1, h2, h3 { font-family: var(--serif); color: var(--navy); font-weight: 600; line-height: 1.08; }
h2 { font-size: 46px; letter-spacing: -.01em; }
h1 em, h2 em { font-style: italic; font-weight: 400; color: var(--bordeaux); }
.section { padding: 80px var(--gutter); }
.section-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 24px; margin-bottom: 36px; }
.section-head .lead { max-width: 380px; font-size: 14px; color: var(--text-soft); line-height: 1.6; }
.head-side { display: flex; flex-direction: column; align-items: flex-end; gap: 12px; }
.muted { color: var(--text-soft); font-size: 14px; }

/* ---------- Buttons & pills ---------- */
.btn { display: inline-flex; align-items: center; gap: 8px; background: var(--bordeaux); color: #fff; padding: 14px 26px; border-radius: 32px; text-decoration: none; font-weight: 500; font-size: 15px; letter-spacing: .02em; transition: background .25s, transform .25s var(--ease); }
.btn:hover { background: var(--bordeaux-light); transform: translateY(-2px); }
.btn-small { padding: 9px 18px; font-size: 13px; }
.btn-ghost { background: transparent; color: var(--navy); border: 1px solid var(--sand-dark); }
.btn-ghost:hover { background: #fff; border-color: var(--navy); }
.btn-ghost.is-done { border-color: #2E9E5B; color: #1F6B3E; }
.pill { display: inline-flex; align-items: center; gap: 7px; padding: 8px 14px; border-radius: 24px; border: 1px solid var(--navy); color: var(--navy); font-size: 12.5px; text-decoration: none; font-weight: 500; transition: background .25s, color .25s; }
.pill:hover { background: var(--navy); color: #fff; }
.pill svg { width: 14px; height: 14px; flex-shrink: 0; }
.arrow { width: 42px; height: 42px; border-radius: 50%; border: 1px solid var(--sand-dark); background: #fff; display: inline-grid; place-items: center; font-size: 16px; color: var(--navy); transition: border-color .25s, background .25s, transform .25s var(--ease); }
.arrow:hover { border-color: var(--navy); transform: translateY(-1px); }
.arrow:disabled { opacity: .35; cursor: default; transform: none; }
.row-arrows { display: flex; gap: 8px; }

/* ---------- Scroll reveal ---------- */
.js .reveal { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease) var(--d, 0s), transform .9s var(--ease) var(--d, 0s); }
.js .reveal.is-in { opacity: 1; transform: none; }

/* ---------- Progress bar & top bar ---------- */
.progress { position: fixed; top: 0; left: 0; right: 0; height: 3px; z-index: 70; pointer-events: none; }
.progress span { display: block; height: 100%; background: linear-gradient(90deg, var(--bordeaux), var(--c3)); transform-origin: 0 50%; transform: scaleX(0); }
.topbar { position: fixed; top: 0; left: 0; right: 0; z-index: 60; background: rgba(250, 248, 245, .86); backdrop-filter: saturate(1.4) blur(12px); -webkit-backdrop-filter: saturate(1.4) blur(12px); border-bottom: 1px solid rgba(224, 212, 196, .7); transform: translateY(-105%); transition: transform .45s var(--ease); }
.topbar.is-visible { transform: none; }
.topbar-inner { max-width: 1120px; margin: 0 auto; padding: 12px var(--gutter); display: flex; align-items: center; gap: 28px; }
.topbar-brand { font-family: var(--serif); font-size: 18px; color: var(--navy); text-decoration: none; font-weight: 600; white-space: nowrap; }
.topbar-brand em { font-weight: 400; color: var(--bordeaux); }
.topbar-nav { display: flex; gap: 22px; margin-left: auto; }
.topbar-nav a { font-size: 13px; text-decoration: none; color: var(--text-mid); position: relative; padding: 4px 0; white-space: nowrap; }
.topbar-nav a::after { content: ''; position: absolute; left: 0; right: 0; bottom: -2px; height: 2px; background: var(--bordeaux); transform: scaleX(0); transform-origin: 0 50%; transition: transform .35s var(--ease); }
.topbar-nav a:hover::after, .topbar-nav a.is-active::after { transform: scaleX(1); }
.topbar-nav a.is-active { color: var(--navy); font-weight: 500; }

/* ---------- Hero ---------- */
.hero { display: grid; grid-template-columns: 420px 1fr; min-height: 660px; border-bottom: 1px solid var(--sand-dark); }
.hero-photo { overflow: hidden; }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; object-position: top center; }
.js .hero-photo img { transform: scale(1.1); transition: transform 2.6s var(--ease); }
.js.is-ready .hero-photo img { transform: scale(1); }
.hero-body { padding: 56px var(--gutter); display: flex; flex-direction: column; justify-content: center; gap: 22px; position: relative; }
.hero-name { font-size: 76px; font-weight: 500; letter-spacing: -.02em; }
.hero-name .line { display: block; overflow: hidden; padding-bottom: .06em; }
.hero-name .line > * { display: inline-block; }
.js .hero-name .line > * { transform: translateY(110%); transition: transform 1.1s var(--ease); }
.js .hero-name .line:nth-child(2) > * { transition-delay: .12s; }
.js.is-ready .hero-name .line > * { transform: none; }
.hero-name em { font-style: italic; font-weight: 400; color: var(--bordeaux); }
.hero-tagline { font-size: 17px; font-weight: 300; line-height: 1.6; }
.hero-stats { display: flex; flex-wrap: wrap; border-top: 1px solid var(--sand-dark); border-bottom: 1px solid var(--sand-dark); }
.hero-stats > div { display: flex; flex-direction: column; padding: 18px 28px 18px 0; margin-right: 28px; border-right: 1px solid var(--sand-dark); }
.hero-stats > div:last-child { border-right: 0; margin-right: 0; }
.hero-stats dd { order: 1; font-family: var(--serif); font-size: 38px; color: var(--bordeaux); font-weight: 600; line-height: 1; }
.hero-stats dt { order: 2; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--text-soft); margin-top: 8px; }
.live-note { font-size: 12px; color: var(--text-soft); display: flex; align-items: center; gap: 9px; }
.live-note.is-live::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: #2E9E5B; box-shadow: 0 0 0 0 rgba(46, 158, 91, .5); animation: pulse 2.2s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(46, 158, 91, .45); } 70% { box-shadow: 0 0 0 8px rgba(46, 158, 91, 0); } 100% { box-shadow: 0 0 0 0 rgba(46, 158, 91, 0); } }
.hero-links { display: flex; flex-wrap: wrap; gap: 10px; }
.scroll-cue { position: absolute; left: var(--gutter); bottom: 26px; display: flex; align-items: center; gap: 12px; font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--text-soft); text-decoration: none; }
.scroll-line { width: 1px; height: 34px; background: var(--sand-dark); position: relative; overflow: hidden; }
.scroll-line::after { content: ''; position: absolute; left: 0; top: -40%; width: 1px; height: 40%; background: var(--bordeaux); animation: drip 1.8s var(--ease) infinite; }
@keyframes drip { to { top: 100%; } }

/* ---------- About ---------- */
.about-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 56px; align-items: start; }
.about-text { font-size: 18px; line-height: 1.8; font-weight: 300; }
.about-text strong { color: var(--bordeaux); font-weight: 500; }
.about-text .accent { display: block; margin-top: 18px; font-family: var(--serif); font-style: italic; color: var(--navy); font-size: 22px; line-height: 1.5; }
.pillars { list-style: none; }
.pillars li { display: grid; grid-template-columns: 44px 1fr; gap: 16px; padding: 20px 0; border-top: 1px solid var(--sand-dark); }
.pillars li:last-child { border-bottom: 1px solid var(--sand-dark); }
.pillars .num { font-family: var(--serif); font-style: italic; color: var(--bordeaux); font-size: 20px; line-height: 1.2; }
.pillars h3 { font-family: var(--sans); font-size: 15px; font-weight: 500; margin-bottom: 6px; }
.pillars p { font-size: 13.5px; color: var(--text-soft); line-height: 1.6; }

/* ---------- Video cards ---------- */
.vrow { display: flex; gap: 20px; overflow-x: auto; scroll-snap-type: x mandatory; padding: 10px 2px 20px; scrollbar-width: none; scroll-behavior: smooth; }
.vrow::-webkit-scrollbar { display: none; }
.vcard { flex: 0 0 auto; width: 190px; text-align: left; scroll-snap-align: start; display: block; position: relative; }
.vrow.small .vcard { width: 156px; }
.vcard-rank { display: block; font-family: var(--serif); font-style: italic; font-size: 40px; line-height: 1; color: var(--bordeaux); margin: 0 0 10px 4px; transition: transform .45s var(--ease); }
.vcard:hover .vcard-rank { transform: translateX(6px); }
.vcard-screen { display: block; position: relative; aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden; background: var(--navy); box-shadow: 0 14px 30px -18px rgba(27, 42, 74, .55); transition: transform .5s var(--ease), box-shadow .5s var(--ease); isolation: isolate; }
.vcard:hover .vcard-screen, .vcard:focus-visible .vcard-screen { transform: translateY(-6px); box-shadow: 0 26px 44px -20px rgba(27, 42, 74, .6); }
.vcard-screen img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 2; transition: opacity .55s ease, transform .9s var(--ease); }
.vcard:hover .vcard-screen img { transform: scale(1.05); }
.vcard.is-playing .vcard-screen img { opacity: 0; }
.vcard-live { position: absolute; inset: 0; z-index: 1; background: #000; }
.vcard-live iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; pointer-events: none; }
.vcard-screen::after { content: ''; position: absolute; inset: auto 0 0 0; height: 40%; z-index: 3; background: linear-gradient(to top, rgba(0, 0, 0, .35), transparent); pointer-events: none; transition: opacity .4s; }
.vcard.is-playing .vcard-screen::after { opacity: 0; }
.vcard-play { position: absolute; z-index: 4; left: 12px; bottom: 12px; width: 34px; height: 34px; border-radius: 50%; background: rgba(255, 255, 255, .92); display: grid; place-items: center; transition: opacity .3s, transform .35s var(--ease); }
.vcard-play svg { width: 12px; height: 12px; margin-left: 2px; fill: var(--navy); }
.vcard:hover .vcard-play { transform: scale(1.08); }
.vcard.is-playing .vcard-play { opacity: 0; transform: scale(.7); }
.vcard-spinner { position: absolute; z-index: 4; right: 12px; bottom: 16px; width: 18px; height: 18px; border-radius: 50%; border: 2px solid rgba(255, 255, 255, .35); border-top-color: #fff; opacity: 0; animation: spin .8s linear infinite; transition: opacity .2s; }
.vcard.is-loading .vcard-spinner { opacity: 1; }
@keyframes spin { to { transform: rotate(360deg); } }
.vcard.no-cover .vcard-screen img { display: none; }
.vcard.no-cover .vcard-screen::before { content: 'TikTok'; position: absolute; inset: 0; z-index: 2; display: grid; place-items: center; font-family: var(--serif); font-style: italic; color: rgba(255, 255, 255, .6); }
.vcard-meta { display: block; margin-top: 12px; }
.vcard-views { display: block; font-size: 12.5px; font-weight: 600; color: var(--text-dark); letter-spacing: .02em; }
.vcard-title { display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; font-size: 12px; color: var(--text-soft); margin-top: 3px; line-height: 1.45; }
.example-links { display: flex; flex-wrap: wrap; gap: 8px 18px; }
.example-links a { font-size: 13px; color: var(--navy); text-decoration: none; border-bottom: 1px solid var(--sand-dark); padding-bottom: 2px; }

/* ---------- Niche tabs ---------- */
.tabs { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 30px; }
.tab { display: inline-flex; align-items: center; gap: 8px; padding: 10px 18px; border-radius: 999px; border: 1px solid var(--sand-dark); background: #fff; font-size: 14px; font-weight: 500; color: var(--text-mid); transition: background .3s var(--ease), color .3s, border-color .3s, transform .3s var(--ease); }
.tab:hover { border-color: var(--navy); transform: translateY(-1px); }
.tab[aria-selected="true"] { background: var(--navy); border-color: var(--navy); color: #fff; }
.tab .count { font-size: 11px; padding: 1px 7px; border-radius: 10px; background: var(--sand); color: var(--text-soft); }
.tab[aria-selected="true"] .count { background: rgba(255, 255, 255, .16); color: rgba(255, 255, 255, .85); }
.tabpanel { transition: opacity .25s ease, transform .35s var(--ease); }
.tabpanel.is-switching { opacity: 0; transform: translateY(10px); }
.niche-intro { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; margin-bottom: 18px; }
.niche-intro h3 { font-size: 30px; font-weight: 500; margin-bottom: 4px; }
.niche-intro p { font-size: 14px; color: var(--text-soft); }
.niche-intro .niche-stats { font-size: 13px; color: var(--text-mid); white-space: nowrap; }

/* ---------- Performance ---------- */
.stats { background: #fff; border-top: 1px solid var(--sand-dark); border-bottom: 1px solid var(--sand-dark); }
.segmented { display: inline-flex; position: relative; padding: 4px; border-radius: 999px; background: var(--sand); border: 1px solid var(--sand-dark); }
.segmented .thumb { position: absolute; top: 4px; bottom: 4px; left: 0; width: 0; border-radius: 999px; background: var(--navy); transition: transform .45s var(--ease), width .45s var(--ease); }
.segmented button { position: relative; z-index: 1; padding: 8px 18px; border-radius: 999px; font-size: 13px; font-weight: 500; color: var(--text-mid); transition: color .3s; }
.segmented button[aria-checked="true"] { color: #fff; }
.period-range { font-size: 12px; color: var(--text-soft); }
.kpis { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--sand-dark); border: 1px solid var(--sand-dark); border-radius: 18px; overflow: hidden; margin-bottom: 20px; }
.kpi { background: #fff; padding: 22px 22px 20px; display: flex; flex-direction: column; gap: 8px; }
.kpi-value { font-weight: 600; font-size: 34px; color: var(--navy); letter-spacing: -.01em; line-height: 1; }
.kpi-label { font-size: 12px; color: var(--text-soft); }
.kpi-note { font-size: 12.5px; color: var(--text-soft); line-height: 1.6; margin: -6px 0 20px; max-width: 760px; }
.card { background: #fff; border: 1px solid var(--sand-dark); border-radius: 18px; padding: 24px; }
.card-title { font-size: 14px; font-weight: 600; color: var(--navy); }
.card-sub { font-size: 12px; color: var(--text-soft); }
.perf-grid { display: grid; grid-template-columns: 1.65fr 1fr; gap: 20px; align-items: stretch; }
.chart-card figcaption { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin-bottom: 14px; }
.chart { position: relative; min-height: 200px; }
.chart svg { display: block; width: 100%; height: auto; overflow: visible; }
.chart .grid line { stroke: var(--grid); stroke-width: 1; }
.chart .axis { stroke: var(--axis); stroke-width: 1; }
.chart text { font-family: var(--sans); font-size: 11px; fill: var(--text-soft); }
.chart .val { fill: var(--text-dark); font-weight: 600; font-size: 12px; transition: opacity .4s ease .7s; }
.chart:not(.is-grown) .val { opacity: 0; }
.chart .bar { fill: var(--c1); transform-box: fill-box; transform-origin: 50% 100%; transition: transform .9s var(--ease) calc(var(--i, 0) * 55ms), fill .2s; }
.chart:not(.is-grown) .bar { transform: scaleY(0); }
.chart .col { cursor: pointer; outline: none; }
.chart .col.is-hover .bar, .chart .col:focus-visible .bar { fill: var(--c1-hover); }
.chart .col:focus-visible .hit { stroke: var(--c2); stroke-width: 2; }
.chart .hit { fill: transparent; }
.data-table { margin-top: 14px; font-size: 12px; }
.data-table summary { cursor: pointer; color: var(--text-soft); width: max-content; }
.data-table table { width: 100%; border-collapse: collapse; margin-top: 8px; }
.data-table th, .data-table td { padding: 6px 4px; border-bottom: 1px solid var(--grid); text-align: left; font-weight: 400; }
.data-table th { color: var(--text-soft); }
.data-table td.num, .data-table th.num { text-align: right; font-variant-numeric: tabular-nums; }
.best-card { display: flex; flex-direction: column; gap: 16px; }
.best { display: grid; grid-template-columns: 150px 1fr; gap: 18px; align-items: start; }
.best .vcard { width: 150px; }
.best-stats { display: grid; gap: 10px; }
.best-stats div { display: flex; flex-direction: column; }
.best-stats dt { font-size: 11px; color: var(--text-soft); }
.best-stats dd { font-size: 17px; font-weight: 600; color: var(--navy); }
.footnote { font-size: 12px; color: var(--text-soft); margin-top: 26px; line-height: 1.6; max-width: 780px; }

/* ---------- Tooltip ---------- */
.tip { position: fixed; z-index: 90; pointer-events: none; background: var(--navy); color: #fff; border-radius: 10px; padding: 10px 12px; font-size: 12px; line-height: 1.45; box-shadow: 0 12px 30px -12px rgba(27, 42, 74, .6); opacity: 0; transform: translateY(4px); transition: opacity .15s, transform .15s; max-width: 240px; }
.tip.is-on { opacity: 1; transform: none; }
.tip strong { display: block; font-size: 16px; font-weight: 600; }
.tip span { display: block; color: rgba(255, 255, 255, .78); }
.tip em { display: block; font-style: normal; color: rgba(255, 255, 255, .6); margin-top: 2px; }

/* ---------- Studio / audience ---------- */
.tiles { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1px; background: var(--sand-dark); border: 1px solid var(--sand-dark); border-radius: 18px; overflow: hidden; }
.tile { background: var(--cream); padding: 20px; display: flex; flex-direction: column; gap: 8px; }
.tile-value { font-weight: 600; font-size: 28px; color: var(--navy); line-height: 1; }
.tile-label { font-size: 12px; color: var(--text-soft); }
.aud-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 20px; }
.aud-card { display: flex; flex-direction: column; gap: 14px; }
.aud-hero { display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap; }
.aud-hero .fig { font-size: 46px; font-weight: 600; color: var(--navy); line-height: 1; letter-spacing: -.01em; }
.aud-hero .cap { font-size: 14px; color: var(--text-mid); }
.stack { display: flex; gap: 2px; height: 14px; }
.js .stack { clip-path: inset(0 100% 0 0); transition: clip-path 1.2s var(--ease) .15s; }
.js .is-in .stack { clip-path: inset(0 0 0 0); }
.stack .seg { height: 100%; min-width: 3px; transition: filter .2s; cursor: pointer; outline: none; }
.stack .seg:first-child { border-radius: 4px 0 0 4px; }
.stack .seg:last-child { border-radius: 0 4px 4px 0; }
.stack .seg:only-child { border-radius: 4px; }
.stack .seg:hover, .stack .seg:focus-visible { filter: brightness(1.15); }
.legend { list-style: none; display: grid; gap: 8px; }
.legend li { display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--text-mid); }
.legend .sw { width: 10px; height: 10px; border-radius: 3px; flex-shrink: 0; }
.legend .v { margin-left: auto; font-weight: 600; color: var(--text-dark); font-variant-numeric: tabular-nums; }
.aud-note { font-size: 12.5px; color: var(--text-soft); line-height: 1.6; }

/* ---------- Brands ---------- */
.brands { padding-bottom: 36px; }
.big-count { font-family: var(--sans); font-weight: 600; font-size: 28px; color: var(--navy); margin-right: 4px; }
.marquee { overflow: hidden; padding: 28px 0; display: grid; gap: 16px; background: var(--sand); border-top: 1px solid var(--sand-dark); border-bottom: 1px solid var(--sand-dark); -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-track { display: flex; width: max-content; gap: 40px; align-items: baseline; animation: marquee 70s linear infinite; }
.marquee-track.reverse { animation-direction: reverse; animation-duration: 85s; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee .sep { color: var(--rose); font-size: 12px; }
@keyframes marquee { to { transform: translateX(-50%); } }
.wm { white-space: nowrap; color: var(--navy); }
.wm-1 { font-family: var(--serif); font-weight: 600; font-size: 22px; letter-spacing: .02em; text-transform: uppercase; }
.wm-2 { font-family: var(--sans); font-weight: 500; font-size: 14px; letter-spacing: .24em; text-transform: uppercase; }
.wm-3 { font-family: var(--serif); font-style: italic; font-weight: 400; font-size: 24px; }
.wm-4 { font-family: var(--sans); font-weight: 300; font-size: 17px; letter-spacing: .1em; text-transform: uppercase; }
.brand-explorer { padding-top: 40px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 24px; }
.chip { padding: 9px 16px; border-radius: 999px; border: 1px solid var(--sand-dark); background: #fff; font-size: 13px; font-weight: 500; color: var(--text-mid); transition: background .3s, color .3s, border-color .3s; }
.chip:hover { border-color: var(--bordeaux); }
.chip[aria-pressed="true"] { background: var(--bordeaux); border-color: var(--bordeaux); color: #fff; }
.chip .count { opacity: .7; margin-left: 4px; font-weight: 400; }
.brand-grid { list-style: none; display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; }
.brand-tile { background: #fff; border: 1px solid var(--sand-dark); border-radius: 16px; padding: 20px 16px 16px; min-height: 104px; display: flex; flex-direction: column; justify-content: space-between; gap: 12px; position: relative; overflow: hidden; animation: tileIn .55s var(--ease) both; animation-delay: calc(var(--i, 0) * 32ms); transition: transform .4s var(--ease), box-shadow .4s, border-color .4s; }
.brand-tile::before { content: ''; position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: var(--bordeaux); transform: scaleX(0); transform-origin: 0 50%; transition: transform .45s var(--ease); }
.brand-tile:hover { transform: translateY(-4px); box-shadow: 0 18px 30px -22px rgba(27, 42, 74, .55); border-color: var(--rose); }
.brand-tile:hover::before { transform: scaleX(1); }
.brand-tile .wm { white-space: normal; line-height: 1.15; overflow-wrap: break-word; hyphens: auto; }
.brand-tile .wm-1 { font-size: 18px; }
.brand-tile .wm-2 { font-size: 12.5px; letter-spacing: .2em; }
.brand-tile .wm-3 { font-size: 21px; }
.brand-tile .wm-4 { font-size: 15px; }
.brand-tile:not(.f) .wm { color: var(--text-mid); }
.brand-meta { display: flex; justify-content: space-between; align-items: center; gap: 8px; font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--text-soft); }
.brand-meta .star { color: var(--c3); letter-spacing: 0; font-size: 12px; }
@keyframes tileIn { from { opacity: 0; transform: translateY(14px) scale(.97); } }

/* ---------- Photos ---------- */
.photo-section { padding: 0 var(--gutter) 80px; }
.photo-section > .eyebrow { text-align: center; margin-bottom: 22px; }
.photo-grid { display: grid; grid-template-columns: repeat(3, 1fr); grid-template-rows: 240px 240px; gap: 10px; }
.photo-grid figure { overflow: hidden; border-radius: 10px; }
.photo-grid img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.photo-grid figure:hover img { transform: scale(1.06); }
.photo-grid .tall { grid-row: span 2; }
/* Tall photo left, two small ones stacked in the middle, tall photo right. */
.photo-grid figure:nth-child(1) { grid-column: 1; grid-row: 1 / 3; }
.photo-grid figure:nth-child(2) { grid-column: 2; grid-row: 1; }
.photo-grid figure:nth-child(3) { grid-column: 2; grid-row: 2; }
.photo-grid figure:nth-child(4) { grid-column: 3; grid-row: 1 / 3; }

/* ---------- Testimonials ---------- */
.carousel { background: #fff; border: 1px solid var(--sand-dark); border-radius: 24px; padding: 48px 56px 30px; margin-bottom: 32px; }
.slides { display: grid; }
.slide { grid-area: 1 / 1; opacity: 0; visibility: hidden; transform: translateY(-8px); transition: opacity .3s ease, transform .3s ease, visibility 0s linear .3s; }
.slide.is-active { opacity: 1; visibility: visible; transform: none; transition: opacity .7s var(--ease) .3s, transform .7s var(--ease) .3s, visibility 0s; }
.slide:not(.is-active) { transform: translateY(-8px); }
.slide.is-active blockquote { animation: none; }
.slide blockquote { font-family: var(--serif); font-style: italic; font-size: 27px; line-height: 1.45; color: var(--navy); max-width: 860px; }
.slide figcaption { margin-top: 20px; font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--bordeaux); font-weight: 500; }
.carousel-controls { display: flex; align-items: center; gap: 14px; margin-top: 30px; }
.dots { display: flex; gap: 8px; }
.dot { width: 30px; height: 4px; border-radius: 2px; background: var(--sand-dark); padding: 0; position: relative; overflow: hidden; }
.dot::after { content: ''; position: absolute; inset: 0; background: var(--bordeaux); transform: scaleX(0); transform-origin: 0 50%; }
.dot[aria-current="true"]::after { transform: scaleX(1); transition: transform var(--slide-ms, 7000ms) linear; }
.carousel.is-paused .dot[aria-current="true"]::after { transition: none; }
.audience-quotes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.audience-quotes div { background: var(--sand); border-radius: 14px; padding: 22px; }
.audience-quotes p { font-size: 14px; font-style: italic; line-height: 1.65; }
.audience-quotes span { display: block; font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--text-soft); margin-top: 10px; }

/* ---------- Contact ---------- */
.contact { text-align: center; padding: 96px var(--gutter); border-top: 1px solid var(--sand-dark); }
.contact-title { font-size: 64px; font-weight: 500; margin-bottom: 14px; }
.contact-title em { font-style: italic; font-weight: 400; color: var(--bordeaux); }
.contact .sub { font-size: 16px; color: var(--text-soft); margin-bottom: 30px; font-weight: 300; }
.contact-actions { display: flex; justify-content: center; flex-wrap: wrap; gap: 12px; }
.contact-links { display: flex; justify-content: center; flex-wrap: wrap; gap: 22px; margin-top: 26px; font-size: 13px; }
.contact-links a { color: var(--navy); text-decoration: none; border-bottom: 1px solid var(--sand-dark); }
.footer { padding: 24px var(--gutter) 40px; font-size: 11.5px; color: var(--text-soft); text-align: center; border-top: 1px solid var(--sand-dark); line-height: 1.7; }

/* ---------- Video popup ---------- */
.vmodal { border: 0; padding: 16px; background: transparent; width: 100%; height: 100%; max-width: none; max-height: none; color: var(--text-mid); }
.vmodal[open] { display: grid; place-items: center; }
.vmodal::backdrop { background: rgba(20, 14, 12, .74); backdrop-filter: blur(6px); }
.vmodal-inner { position: relative; display: grid; grid-template-columns: auto 300px; gap: 28px; align-items: center; background: var(--cream); border-radius: 26px; padding: 22px; max-width: 920px; max-height: calc(100vh - 32px); animation: modalIn .45s var(--ease); }
@keyframes modalIn { from { opacity: 0; transform: translateY(18px) scale(.97); } }
.vmodal-player { height: min(78vh, 700px); aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden; background: #000; }
.vmodal-player iframe { width: 100%; height: 100%; border: 0; display: block; }
.vmodal-side { display: flex; flex-direction: column; gap: 14px; padding-right: 10px; }
.vmodal-title { font-size: 22px; font-weight: 500; line-height: 1.3; display: -webkit-box; -webkit-line-clamp: 4; -webkit-box-orient: vertical; overflow: hidden; }
.vmodal-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; padding: 14px 0; border-top: 1px solid var(--sand-dark); border-bottom: 1px solid var(--sand-dark); }
.vmodal-stats div { display: flex; flex-direction: column; }
.vmodal-stats dt { font-size: 11px; color: var(--text-soft); }
.vmodal-stats dd { font-size: 18px; font-weight: 600; color: var(--navy); }
.vmodal-date { font-size: 12px; color: var(--text-soft); }
.vmodal-side .btn { align-self: flex-start; }
.vmodal-nav { display: flex; align-items: center; gap: 12px; font-size: 12px; color: var(--text-soft); }
.vmodal-close { position: absolute; top: 12px; right: 14px; width: 36px; height: 36px; border-radius: 50%; font-size: 24px; line-height: 1; color: var(--navy); background: rgba(255, 255, 255, .8); z-index: 2; }
.vmodal-close:hover { background: #fff; }

/* ---------- Review copy badge ---------- */
.review-badge { position: fixed; left: 16px; bottom: 16px; z-index: 65; background: var(--navy); color: #fff; font-size: 12px; padding: 9px 14px; border-radius: 999px; box-shadow: 0 10px 24px -12px rgba(27, 42, 74, .6); }
.review-badge span { color: rgba(255, 255, 255, .75); }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  :root { --gutter: 40px; }
  .hero { grid-template-columns: 340px 1fr; }
  .hero-name { font-size: 58px; }
  h2 { font-size: 38px; }
  .about-grid { grid-template-columns: 1fr; gap: 32px; }
  .topbar-nav { gap: 16px; }
  .perf-grid { grid-template-columns: 1fr; }
  .tiles { grid-template-columns: repeat(3, 1fr); }
  .brand-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 760px) {
  .topbar-nav { display: none; }
  .topbar .btn-small { margin-left: auto; }
  .vmodal-inner { grid-template-columns: 1fr; gap: 16px; padding: 16px; overflow-y: auto; }
  .vmodal-player { height: min(64vh, 560px); margin: 0 auto; }
  .vmodal-side { padding-right: 0; }
}
@media (max-width: 680px) {
  :root { --gutter: 20px; }
  .section { padding: 56px var(--gutter); }
  .hero { grid-template-columns: 1fr; min-height: 0; }
  .hero-photo img { aspect-ratio: 4 / 5; max-height: 540px; }
  .hero-body { padding: 32px var(--gutter) 64px; gap: 18px; }
  .hero-name { font-size: 46px; }
  .hero-tagline { font-size: 15px; }
  .hero-stats > div { padding: 14px 16px 14px 0; margin-right: 16px; }
  .hero-stats dd { font-size: 28px; }
  .scroll-cue { bottom: 22px; }
  h2 { font-size: 32px; }
  .section-head { flex-direction: column; align-items: flex-start; gap: 12px; margin-bottom: 26px; }
  .head-side { align-items: flex-start; }
  .row-arrows { display: none; }
  .vcard { width: 160px; }
  .vrow.small .vcard { width: 138px; }
  .tabs { flex-wrap: nowrap; overflow-x: auto; margin: 0 calc(var(--gutter) * -1) 24px; padding: 0 var(--gutter) 4px; scrollbar-width: none; }
  .tabs::-webkit-scrollbar { display: none; }
  .tab { flex-shrink: 0; }
  .niche-intro { flex-direction: column; align-items: flex-start; gap: 8px; }
  .niche-intro h3 { font-size: 26px; }
  .kpis { grid-template-columns: 1fr 1fr; }
  .kpi { padding: 18px 16px; }
  .kpi-value { font-size: 28px; }
  .card { padding: 18px; }
  .chart-card figcaption { flex-direction: column; gap: 2px; }
  .best { grid-template-columns: 128px 1fr; }
  .best .vcard { width: 128px; }
  .tiles { grid-template-columns: 1fr 1fr; }
  .tile:last-child { grid-column: span 2; }
  .aud-grid { grid-template-columns: 1fr; }
  .aud-hero .fig { font-size: 40px; }
  .brand-grid { grid-template-columns: 1fr 1fr; gap: 10px; }
  .brand-tile { min-height: 100px; padding: 16px 14px 14px; }
  .wm-1 { font-size: 18px; } .wm-3 { font-size: 20px; } .wm-4 { font-size: 15px; } .wm-2 { font-size: 12px; }
  .photo-section { padding-bottom: 56px; }
  .photo-grid { grid-template-columns: 1fr 1fr; grid-template-rows: 180px 180px; }
  .photo-grid .hide-sm { display: none; }
  .carousel { padding: 30px 22px 22px; }
  .slide blockquote { font-size: 20px; }
  .audience-quotes { grid-template-columns: 1fr; }
  .contact { padding: 72px var(--gutter); }
  .contact-title { font-size: 42px; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; scroll-behavior: auto !important; }
  .js .reveal { opacity: 1; transform: none; }
  .js .stack { clip-path: none; }
  .chart .bar { transform: none !important; }
  .chart .val { opacity: 1 !important; }
  .js .hero-name .line > *, .js .hero-photo img { transform: none !important; }
  .marquee-track { flex-wrap: wrap; width: auto; justify-content: center; padding: 0 var(--gutter); }
  .marquee-track [data-dup] { display: none; }
}

@media print {
  .topbar, .progress, .scroll-cue, .row-arrows, .vmodal { display: none !important; }
  .js .reveal { opacity: 1; transform: none; }
  .vrow { overflow: visible; flex-wrap: wrap; }
}